"My teaching philosophy relies on combining lessons that incorporate the theoretical with the practical -- it's a balancing act for sure, but one that gives my students a broader sense of advertising's role in our world while ensuring that the latest trends are spotlighted in the classroom. In addition, I will frequently take my students on tours of local and national advertising agencies to give them a first-hand perspective of the inner-workings of the industry."
Principles of Advertising; Advertising Campaigns; Advertising Writing; Advanced Creative Strategy; Mass Communications & Society; Communications Research-Qualitative
Ph.D., Curriculum & Instruction, University of South Florida
M. A., Mass Communications, University of Florida
B. S., Advertising, University of Florida
Interdisciplinary Studies Final Project Committee Member - 2008
Thesis Committee Member - 2004
Ortiz, A. (2011). Community-based participant recruiting. A case study with rural U.S. Latinos. Presented at the annual meeting of the Florida Communication Association, Orlando, Florida.
Ortiz, A., (2006). Advertising believability based on medium and language: A comparison of Hispanic and White consumers. Southwestern Mass Communication Journal, 21(2).
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Lakeland, FL 33801-5698