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Melvin Art Gallery presents Video Art Show

LAKELAND, Fla. (Jan. 19, 2007) — Florida Southern College will present a video art show in the Melvin Art Gallery featuring the works of four multi-media artists: Ligia Carvallo, Lisa Erdman, Alexis Lloyd, and Samuel Romero. The exhibit runs from Feb. 2 through Feb. 27. An opening reception takes place Feb. 2 from 7 p.m. to 8:30 p.m.

Ligia Carvallo is originally from Ciudad de Bolivar, Venezuela. Her work focuses on social and cultural issues and she is especially interested in identity and how people perceive each other, particularly from different countries or cultural groups. Her work has appeared in international juried exhibitions, including Salon Arte Digital IV (Maracaibo, Venezuela) and International Retrospective, "Arte Digital VII" (Havana, Cuba). Her work also has been selected for exhibit at The Dam Short Film Festival (Boulder City, Nevada) and The International Family Film Festival (Hollywood, California) in February 2007. She earned her bachelor’s degree from West Virginia University and her master’s in graphic design from the University of Florida. Carvallo currently teaches graphic design at Florida Southern College.

Dominican-American artist Lisa Erdman has worked in variety of environments as a digital media artist, writer, educator, and performer. Since 1992, her videos, poetry, and multimedia performances have been presented in venues such as The Kitchen Performance Space in New York City; "Root '98 Electronic Arts Festival" at Hull Time-Based Arts in Hull, England; the 1997 International Symposium of Electronic Arts in Chicago, Illinois; and "Cine Estudiantil" Latino Film Festival in Enseñada, Mexico. She earned her bachelor’s degree from the University of Wisconsin, Madison, and her master’s in electronic arts at Rensselaer Polytechnic Institute in Troy, New York. Erdman currently teaches art and directs the graphic design program at Florida Southern College.

Alexis Lloyd’s work includes interaction design, social networking software, and data-driven multimedia art. Her current works focus on a critique of advertising via algorithmically-generated art, including “The Ad Generator,” software that dynamically creates fake ads; “Prime Time: A Few Words from Our Sponsors,” a generative video art piece; and “Adscape,” a web-based database documenting outdoor advertising in New York City neighborhoods. In addition to these independent works, Alexis has designed award-winning projects for clients such as FOX, Columbia University, American Express, The New York Historical Society, and PBS. Alexis holds a BA in Theater from Vassar College and is currently completing an MFA in Design and Technology at Parsons School of Design. She lives and works in Brooklyn, NY.

A young artist based in Lakeland and Chicago, Samuel Romero works in the disciplines of video, performance, photography, painting and drawing. The core of his work, he explains, “is an investigation and a response to the social norms and structures such as family, community, and ethnicity that help to define us. I am interested in the sense of dichotomy that I feel between activities such as play and obligation, father and son, isolation and participation.” His current work is a video of a young accordion player. Key elements such as the transitions between songs, lack of facial expression, and avoidance of the camera set the tone of the video. Romero is a graduate of Florida Southern College and recently earned his master of fine arts degree from The School of the Art Institute of Chicago

The Melvin Art Gallery is open weekdays from 9 a.m. to 4 p.m. and during intermissions of many performances of the FSC Fine Arts Series.  For more information, please contact the gallery at (863) 680-4743.

About Florida Southern College
Founded in 1885, Florida Southern College is a private, comprehensive, United Methodist college with a liberal arts core. The college maintains its commitment to academic excellence through 38 undergraduate majors and distinctive graduate programs in business administration, education, and nursing. Florida Southern has a 13:1 student/faculty ratio, provides strong student/faculty mentorship programs, boasts 25 NCAA Division II national championships, and is ranked by U. S. News and World Report as one of the top ten Southern Comprehensive Colleges-Bachelor’s institutions and by the Princeton Review as a “Best Southeastern College.” Located on scenic Lake Hollingsworth, Florida Southern is the home of the world’s largest single-site collection of Frank Lloyd Wright architecture.