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The Orange Bird

Lacey Nayden

The Orange Bird

In 1970, the Florida Citrus Commission contracted with Walt Disney to create the Florida Orange Bird as a mascot for promotional campaigns. In return, the Florida Citrus growers would sponsor the Tropical Serenade in the Magic Kingdom. Into the early 1980s, the Orange Bird was a ubiquitous citrus icon, particularly throughout Florida. But the only place in the world where anyone could actually meet the Orange Bird was at the doorstep of the Sunshine Tree Terrace (pictured below).

The Orange Bird mascot standing outside the Tropical Serenade in Disney World
The Orange Bird mascot with a group of children
The sign for the Sunshine Tree Terrace, featuring the Orange Bird on top

Music

The Orange Bird had his own record, which was released in 1971 and featured a tune called "The Orange Bird Song" that was composed by the Sherman Brothers (who worked on songs for Mary Poppins) and featured Anita Bryant, the Florida Citrus Commission spokeswoman. The full record included a ten page illustrated storybook that told the backstory of the Orange Bird. The Orange Bird also appeared with Anita Bryant on several occasions from 1969 to 1979.

Listen to the Full Record
The cover of The Orange Bird record: "Walt Disney productions' The Orange Bird. Four Complete Songs. The Orange Bird Song, Sing All Day, A Cat Don't Like..., I'll Fly The Sky-way"
The Florida Citrus Sunshine Pavilion There are hundreds of magnificently plumaged birds in Florida, both native and imported, but few possess the winning personality and appeal of a small orange colored character that nests in the Sunshine Tree at Walt Disney World. The Sunshine Tree, for the benefit of millions of visitors who will tour Walt Disney World each year, is located in the Sunshine Pavilion, an exotically attractive exhibit and show area sponsored by the Florida citrus industry The ORANGE BIRD was created by Walt Disney Productions expressly for use by the Florida citrus industry as a promotional personality. More about the ORANGE BIRD is told in song in this 45 RPM record by Anita Bryant, the official spokeswoman for the Florida citrus industry, who teams with the ORANGE BIRD in a number of television commercials certain to appeal to viewers of all ages. Incidentally, the ORANGE BIRD doesn't talk, sing, or whistle, but manages expression through orange thoughts that prove adequate for every situation.
Richard Sherman with an Orange Bird figure
The Florida Orange Bird campaign appeared on television, in print media, and in an animated short.
A 10 cent coupon featuring the Orange Bird reads, "Save 10 cents here and now... during this springtime promotion on orange juice from Florida!"
The Orange Bird Sweepstakes reads, "Win 1001 prizes! Including 10 all-expense family vacations to Walt Disney World - The Home of the Orange Bird"
An orange juice advertisement featuring the Orange Bird reads, "Think Orange. A day without Florida Orange Juice is like a day without sunshine."