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Florida Southern College Executive Education Series:
Transparency in the Age of AI

Session Details

Date: Thursday, September 17, 2026

Time: 9 - 11 AM
Cost: $250/per person 
Location:
Florida Southern College
Barney Barnett School of Business and Free Enterprise.
130 Lake Hollingsworth Drive
Lakeland, FL 33801

Register Now

As AI quickly transforms sales, marketing, and client services, business leaders face a critical challenge: how to leverage these tools without losing customer trust. Join us for Transparency in the Age of AI, a highly interactive, two-hour session. It is specifically designed for regional business leaders navigating the challenges of using AI in customer-facing roles. Participants will explore the use and disclosure of AI tools through the lens of corporate transparency.

What You Will Take Away:

  • The 5-Pillar Corporate Transparency-Trust Audit. Actively grade your firm's Clarity, Accessibility, Dialogue, Balance, and Trust Signals.
  • A Transparency Action Plan. Brainstorm actionable transparency and AI governance strategies such as how to: use AI disclosures effectively, apply reason-giving strategies when full disclosure is not possible, incorporate balanced (pro-and-con) messaging to signal transparency, and reduce customer effort in understanding brand practices.
  • Regulatory Knowledge & Consumer Behavior. Learn the regulatory guidelines and expectations of disclosing AI in marketing such as in content creation (social, ads), customer interaction (chatbots), and data usage and personalization; and whether and how disclosing AI usage facilitates consumer trust in brands instead of triggering "black box" cynicism.

Led By:

Dr. Jennifer Dapko thumbnail

Dr. Jennifer Dapko

Associate Professor of Marketing, Florida Southern College

Dr. Jennifer Dapko is a behavioral scientist, a marketing strategist, and an educator whose work focuses on the relationship between transparency, trust, and consumer skepticism, backed by a 25-year real-world industry track record.

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