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Eric Harris, Ph.D.

Associate Professor of Marketing

Harris

I have a passion for teaching. To teach is to engage in one of the greatest honors and responsibilities that are bestowed upon an academic. Student learning is the ultimate outcome for the professor as we seek to discover and disseminate knowledge, and I always try to instill a sense of student engagement in all that I do. There is no better feeling than to know that you are helping students to reach their goals.

-Eric Harris

Becker Business - 333

 863.680.4281

Biography

Professor Harris has over 25 years teaching experience in higher education, and has previous professional and consulting experience in marketing promotions, sales, consumer behavior, health care administration, and marketing research. He holds a Ph.D. degree in Marketing from Oklahoma State University.

He has authored numerous peer-reviewed journal articles and is the co-author of "CB-Consumer Behavior", on Cengage Learning. His research has been published or accepted for publication in respected journals such as Journal of the Academy of Marketing Science, Psychology & Marketing, Journal of Marketing Theory & Practice, Journal of Advertising, Journal of Business Research, Journal of Marketing Education, Journal of Business-to-Business Marketing, and Business Education Innovation Journal and many others. In 2023, one of his works was deemed a "milestone work in sales management" by his peers. He also serves as Associate Editor of Journal of Managerial Issues and is a member of several review boards including Journal of Marketing Theory and Practice, Journal of Services Marketing, and Services Marketing Quarterly. He formerly served as Associate Dean for Undergraduate Studies in the Kelce College of Business at Pittsburg State University and he also served on the faculty of University of South Florida.

Prior to coming to academics, Dr. Harris worked for Coca-Cola Enterprises after a lengthy career as a guitarist in the rock music industry. He has extensive experience in the music industry and operates his own recording company, Poor Lonesome Music Syndicate, LLC, from which he regularly releases his own music.

Education

  • Ph.D. in Business Administration – Marketing, Oklahoma State University, 2001                 
  • Master of Business Administration, Pittsburg State University, 1993                                         
  • Bachelor of Business Administration – Marketing, Pittsburg State University, 1992