Skip To Content

Communication: Advertising and Public Relations

Advertising and Public Relations represent a vital intersection of art and commerce.

Throughout FSC’s program, you'll develop the ability to critically analyze media while honing your skills in crafting and delivering persuasive messages tailored to specific audiences. With a robust foundation in multimedia and immersive learning opportunities, you'll emerge prepared to apply your corporate communication expertise across diverse sectors, including creative fields, advertising, public relations, and marketing.

Top Reasons

Go Beyond

Forge lasting connections with professors and industry leaders, extending well beyond graduation. Join Lux12, FSC’s student-run digital marketing agency, to gain hands-on experience crafting content for local brands, enhancing your real-world skills and portfolio.

Guaranteed Internships

Secure invaluable internship experiences that apply classroom learning to real-world settings. These internships not only provide practical skills but also serve as networking opportunities extending into your professional career.

Industry Relevant Curriculum

Stay ahead of marketing trends with our cutting-edge curriculum, shaped by instructors with extensive industry experience. Benefit from real-life insights in the classroom, ensuring you're prepared for the dynamic marketing landscape.

Conference Opportunities

Gain valuable exposure and feedback from industry professionals and peers and you showcase your academic work at statewide and national conferences and competitions.vides valuable opportunities to present your work at statewide and national academic conferences and competitions.

Location

Located in Lakeland between Tampa and Orlando, FSC’s prime location offers diverse internship and career opportunities in major media markets. Explore internship options or kick-start your career in a thriving industry hub.

AdFed and FPRA

Join AdFed or Florida Public Relations Association, Florida Southern’s student-run professional networking organizations. Monthly campus meetings bring local and nationally recognized speakers to talk with students about the latest trends in the industry.

Meet Our Mocs

Dominic Mottola
Jessie Praley
Kelsey Elmhorst
Sarah Dube
Wendy Kiesewetter
Cara T. Mackie, Ph.D.

Featured Faculty

Cara T. Mackie

In the classroom, I not only teach theories of human communication, but also help students become better communicators. I start my courses by stating, 'It will take hard work to succeed, but I will work just as hard to be there for you. We are in this together. I believe in you.' Students leave my class with a better understanding of themselves and with confidence to succeed in various forms of interpersonal relationships.

Clubs And More

Advertising majors are encouraged to participate in the National Student Advertising Competition (NSAC), which provides an opportunity to work on a real-life advertising campaign.

You’ll have numerous opportunities to network with industry professionals and tour advertising agencies as a member of our student advertising and public relations organizations.

Advertising majors are encouraged to participate in the National Student Advertising Competition (NSAC), which provides an opportunity to work on a real-life advertising campaign.

You’ll have numerous opportunities to network with industry professionals and tour advertising agencies as a member of our student advertising and public relations organizations.

Program Details

AVAILABLE IN:

BA

BS

Minor

Admission Requirements

First-Years

All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:

Transfers

Applying to Florida Southern as a transfer student is easy.

If transferring less than 24 credits, we also need your:

  • Official high school transcript
  • SAT and/or ACT scores

Learn More

Internationals

Learn More

Program Contact

Cara T. Mackie Cara T. Mackie, Ph.D.

Associate Professor of Communication

Department Chair

Chatlos Building

 863.680.3863

 863.680.6244

Office of Admissions Office of Admissions

France Admissions Center

 863.680.4131