Sport encompasses far more than the game. It's a billion-dollar industry built on analytics, event management, marketing, law, and sales, and it runs on people who understand the business behind the scoreboard. At Florida Southern College, we provide you with the opportunity to gain experience in an industry you love.
FSC's Sport Business Management program pairs a strong business foundation with a focused sport business curriculum, preparing you for careers in athletic administration, event and facility management, marketing, sales, and sport analytics. Through internships and engaged learning, you'll work alongside faculty and sport industry experts, combining classroom theory with real industry application.
Study the business of sport from every angle (marketing, sport law and risk management, event and facility management, media, sales, and analytics) while building a management foundation to lead in the industry. Through hands-on classroom work, internships, and a senior capstone focused on sport-industry leadership, you'll graduate ready to compete.
Ready to build your future in the sports industry? FSC's streamlined application process puts you one step closer to your goals.
All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:
Applying to Florida Southern as a transfer student is easy. Submit:
If transferring fewer than 24 credits, also include your official high school transcript and SAT/ACT scores.
Learn More about transfer admissionsThe BS in Sport Business Management totals 124 credit hours, built on a business core and a sport business core.
Business Core
Foundational coursework in financial and managerial accounting, business principles, management, Excel for business, business systems, professional development, legal environment of business, applied statistics and analytics, macroeconomics, managerial finance, and marketing principles.
Sport Business Core
Sport-specific coursework in an introduction to sport management, sport marketing, law and risk management in sport, a sport business internship, and a senior seminar, plus eight hours of electives chosen from areas including sport analytics, facility planning and management, international sport, sport ethics, sport leisure and society, sport media, and sport sales.
General Education and Electives
Additional hours in FSC's WRIGHT Foundations, BS degree requirements, and electives round out the full 124-credit degree.
Sport business is best learned where sport actually happens, and at FSC that's all around you. Many students in the program play on FSC's nationally competitive teams, work game-day operations, and get involved in running events across one of the most successful athletics programs in Division II, with 32 NCAA Division II national championships to its name. From the front office to the field, you'll experience the business of sport firsthand.
You can also get involved through the program's professional and student organizations, including Sigma Beta Mu, a sport business management fraternity; Delta Sigma Pi, the professional business fraternity; and the Dean's Advisory Council.
There may be no better place to study the business of sport than Central Florida. Located between Orlando and Tampa, FSC puts you within reach of dozens of professional and minor league organizations, and our students have interned with some of the biggest names in the industry. FSC sport business students have interned with NASCAR, the PGA of America, the Orlando Magic, Orlando City Soccer Club, and the Tampa Bay Rays, Buccaneers, and Lightning. With sixteen MLB spring training teams, the PGA, NASCAR, AAU, ESPN, and dozens of minor league franchises calling Florida home, the opportunities are everywhere.
Ready to lead in the sports industry? Through FSC's 4+1 program, Sport Business Management majors can earn a bachelor's degree and a Master of Business Administration with a Sport Management concentration in five years total, taking graduate courses during your senior year and finishing the MBA in as little as one additional year.
It's an accelerated, cost-effective way to graduate with both an undergraduate degree and a specialized master's, giving you a competitive edge for leadership roles across professional, collegiate, and amateur sport.
A degree in sport business management opens doors across the entire industry, from the front office to the field, the arena to the agency. FSC graduates are prepared for careers in professional and collegiate sport administration, marketing, sales, operations, and league leadership.
Build the campaigns, sponsorships, and brand strategies that connect teams and leagues with their fans. FSC's blend of marketing coursework and sport-specific training prepares you to market in one of the most competitive industries there is.
Keep professional, minor league, and collegiate organizations running, from game-day operations to scheduling, logistics, and administration. FSC's management foundation and hands-on event experience prepare you for the front office.
Plan, manage, and operate the stadiums, arenas, and venues where sport happens. FSC's facility planning and management coursework prepares you to run the spaces at the center of the action.
Drive the ticket, sponsorship, and partnership revenue that powers the industry. FSC's sales and business training prepares you for one of the most common and fastest-moving entry points into pro sports.
Lead athletic departments, conferences, and amateur organizations. FSC's administration of sport coursework and NCAA Division II event experience prepare you to manage at the collegiate and amateur levels.
"Without opportunities to gain real experience, I would never have been able to land my first job with ESPN Media Networks, which launched my career into this extremely competitive industry."
"Choosing the Sports Business Management program at Florida Southern was easily one of the best decisions I've made. What sets FSC apart is the faculty. Taking sports marketing with Dr. Bernthal completely shifted my trajectory...it sparked a passion that led me to pursue sports marketing as a career path today."
"Florida Southern’s Sport Business program focuses on shaping you for real-world experiences and the professors are genuinely invested in your success. Their support helped me earn an internship with the Detroit Tigers"
Work alongside FSC's athletics department to promote and manage NCAA Division II athletic programs, gaining real event and game-day operations experience right on campus.
Travel abroad to see the global sports industry firsthand, meeting with top-tier soccer clubs, touring legendary venues, and attending international competitions. Recent and upcoming journeys have included Glasgow and Edinburgh, Dubai, and Vancouver.
FSC's nationally ranked Career Services provides personal support and guidance from your first day on campus, so you're ready for your dream job by the time you graduate.
From managing game-day operations for FSC's NCAA Division II teams and interning with professional sports organizations to the Junior Journey abroad and a senior capstone in sport leadership, FSC sport business students are working in the industry, not just studying it. Every experience builds the network and résumé that sports careers demand.
Florida Southern's accreditation by the Association to Advance Collegiate Schools of Business (AACSB) marks excellence in business education, a distinction held by only 6 percent of business schools worldwide. FSC's Barnett School has also been recognized by Poets & Quants among the nation's best undergraduate business schools, giving your sport business degree the credibility of a top business program.
FSC sport business graduates pursue careers in professional and collegiate sport administration, sports marketing and branding, team and league operations, facility management, sponsorship sales, and athletic goods and apparel. The degree's business foundation also prepares graduates to work across the broader business world.
Sport business is a billion-dollar global industry that needs skilled business professionals behind every team, league, venue, and brand. FSC's AACSB-accredited program, Central Florida location, required internship, and pro-team connections make it an especially strong choice for breaking into the field.
FSC's Central Florida location, between Orlando and Tampa, puts students within reach of major sports organizations. Students have interned with organizations including NASCAR, the PGA of America, the Orlando Magic, and Tampa Bay's professional franchises, and every student has the opportunity to complete a sport business internship as part of the degree.
Breaking into sports business takes a combination of business skills, industry knowledge, and real experience. FSC builds all three through a business-grounded curriculum, hands-on coursework in event management, real-world internships, and a senior capstone focused on industry leadership.
Yes. FSC's Sport Business Management program includes coursework in sport analytics, giving you a foundation in the field's history alongside hands-on experience with tools like R, SQL, and Microsoft Power BI. Students interested in going further can also pursue business analytics coursework through FSC's business school.
Florida Southern College offers an AACSB-accredited Sport Business Management program with a required internship, connections to pro and minor league teams across Central Florida, an Esports Management minor, and small classes where faculty know your name, all between the major sports markets of Orlando and Tampa.
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Read the latest from FSC's sport business program and the Barnett School, from student ventures and industry guest speakers to national recognition.
At FSC, you are the focus. Our team loves connecting with prospective students to answer questions and explore how the Bachelor of Science in Sport Business Management can be a fit for your goals.
Assistant Professor
Interested in related areas of study? Explore other programs at FSC:
The teams, leagues, and brands that power the sports world all run on business. Take your next step toward a BS in Sport Business Management at Florida Southern College, right in the heart of Central Florida's sports scene.
